TL;DR
- PropTech Connect publishes a 40/40/20 audience split: real estate organisations, technology and service providers, and VC investors, inside a claimed 6,000+ attendees from 2,500+ companies.
- The ticket tiers make the model explicit: a free, approval-only pass for real estate decision-makers, GBP 1,300 for solution providers, GBP 794 for startups and GBP 894 for investors.
- The announced speaker list leans towards owners, banks, funds and public bodies, which is where a European CRE reader will find peers rather than pitches.
PropTech Connect Europe 2026 publishes its business model on the FAQ and tickets pages. Read with the sponsor grid and the announced speakers, they describe who will be at the InterContinental London, The O2 on 9-10 September, and who is paying for whom to be there. The preview sets out the logistics; this piece is about the crowd.
What does the organiser say about the split?
The FAQ page gives the audience split as:
- 40% real estate organisations, which it defines as owners, developers, occupiers and asset managers
- 40% technology and service providers
- 20% VC investors and other
The organiser's published scale claims, quoted as its own:
- "6,000+ international senior real estate leaders from 2,500+ companies" (FAQ page)
- "over 25,000+ meetings being booked across the 2-day event" (FAQ page)
- "400+ Speakers" (agenda page)
PropTech Connect published all of these figures itself, as marketing copy rather than an independent audit.
Two-fifths buyers and two-fifths sellers describes a marketplace, not a conference.
Who pays, and who does not
The tickets page is where the model becomes concrete. As published:
- Real Estate Decision-Maker Pass: free, limited availability, approval required, for C-suite and directors at real estate organisations
- Press Pass: free, approval required
- Startup Pass: GBP 794, for companies registered less than two years ago, limited to 15 meeting requests in the networking app
- Investor Pass: GBP 894, exclusive to VC investors, unlimited meeting requests
- General Pass: GBP 990, for built-environment professionals, architects and construction companies, unlimited meeting requests
- Solution Provider Pass: GBP 1,300, for solution providers, consultants and technology companies, limited to 15 meeting requests
- Premium Meeting Kiosk: GBP 7,500, four tickets plus a branded meeting kiosk and unlimited requests
The people the vendors want to meet enter free; the vendors pay the highest per-seat price and are capped on meeting requests, which protects the decision-makers from being flooded. Anyone modelling a UK PropTech sales cycle, the subject of where UK PropTech money goes, will recognise the logic.
The sponsor floor
The sponsor grid on the event homepage lists three tiers:
- Platinum: Schneider Electric, P/R/A (a Sidara company), SmartSpaces, Reach, Mitsubishi Electric, AWS and Iconics
- Gold: Traent, Trigrr, Optiml, Cisco, Dubai PropTech Hub and Open Box Software
- Silver: more than fifty names, from building-systems vendors such as Tridium and Distech Controls, through ESG data platforms such as Deepki and Aedifion, to JLL Spark, Procore and Nemetschek
Dubai PropTech Hub is one of the few sponsors that is not a product company; the same organiser runs a Middle East edition with the Dubai Land Department, a thread the Europe & Gulf PropTech bridge follows.
Who is on stage
The announced speaker roster is the best public evidence of the buyer share. Among the names the organiser lists, titles as published:
- Anisha Patel, Head of Data & Technology, Landsec
- John Munday, CEO UK, Colliers
- Trent Wilkins, Co-Head EMEA Real Estate Investment Banking, Goldman Sachs
- Tom Walker, Global Head Listed Real Assets, Schroders
- Howard Dawber, Deputy Mayor for Business and Growth, London
- Justin Young, CEO, RICS
- Anna Duchnowska, Managing Director Head of Investments CEE, Invesco
- Pedro Sousa, Vice President of Real Estate, Brookfield Asset Management
Landlords, banks, fund managers, a city government and a professional body. Vendors are on the list too, but they are not the headline. For a European CRE reader, the practical takeaway is that the people who sign technology budgets are present, free of charge, and reachable through the meeting app. Whether they arrive as buyers or as browsers is what the two days will show.
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- Audience split 40% real estate organisations (owners, developers, occupiers, asset managers), 40% technology and service providers, 20% VC investors and other; "6,000+ international senior real estate leaders from 2,500+ companies"; "over 25,000+ meetings being booked across the 2-day event"; event dates 9-10 September 2026 at InterContinental London The O2; Middle East edition with the Dubai Land Department: https://proptechconnect.com/event-europe/frequently-asked-questions/
- "400+ Speakers": https://proptechconnect.com/event-europe/agenda/
- Ticket tiers and prices (Startup GBP 794, Solution Provider GBP 1,300, General GBP 990, Investor GBP 894, Premium Meeting Kiosk GBP 7,500, Press Pass free, Real Estate Decision-Maker Pass free with approval), eligibility and meeting-request limits: https://proptechconnect.com/event-europe/tickets/
- Sponsor tiers Platinum, Gold and Silver and the names listed in each: https://proptechconnect.com/event-europe/
- Announced speakers with titles and companies as listed by the organiser: https://proptechconnect.com/event-europe/speakers/
- Middle East edition in partnership with the Dubai Land Department: https://proptechconnect.com/event-middle-east/
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